Agenda: 1. Provide training and resources on social media and digital selling best practices. 2. Encourage the use of social media for networking and building relationships with potential customers. 3. Help sales reps create and optimize their personal branding on social media. 4. Provide guidance on how to research and target specific groups and individuals on social media. 5. Encourage the use of social listening tools to stay up-to-date on industry news and conversations. 6. Implement social selling as part of the overall sales process and provide ongoing support and coaching. 7. Measure and track the success of social selling efforts and adjust strategies accordingly.
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